WELLINGTON: Spinner can exclusively reveal that avid baked beans and sausages fan, Piri Weepu, was dumped from the All Blacks not because of his poor form, the weight in his posterior, his sniggering in the back row at Value-Add lectures at All Black camps, or his all night binge drinking, but because he refused to change his preferred breakfast food from baked beans and sausages on toast to Sanitarium Weet-Bix.

Relationship between Weepu and Weetbox not so strong after all.

All Blacks sponsors, Weet-Bix, were said to be livid at Weepu's choice of breakfast food and his blatant refusal to change to the Weet-Bix regime. Spinner understands Sanitarium threatened to pull their multi-million dollar sponsorship deal unless Weepu changed his morning breakfast routine. Weepu wouldn't have it, reportedly telling All Blacks coach Graham Henry he could insert the breakfast food where the benefits of roughage are best seen.

Sanitarium, the makers of Weet-Bix, have came under fire before for exerting control over New Zealand rugby. In the 1995 the Seventh-day Adventist company demanded the All Blacks not play rugby matches from Friday sunset to Saturday sunset in order to fit in with the religious sect's belief that the Sabbath should be observed on the seventh day of the week. To this day, the All Blacks have not played a daytime game on a Saturday.

Some commentators believe the new All Blacks Haka was forced on the All Blacks by a selection panel with Seventh-day Adventist sympathies. The cutting of the throat has seen by commentators to represent everything from the reaping of wheat harvests, to the imminent death of all non- Adventist heathens, to the opening of the safety seal on a jar of Marmite.