Sassy Absolute ads make me want to become an alcohol dependant sickness beneficiary
Sunday, 01 February 2004 12:00
<p class="copy">NEW PLYMOUTH: Wow wee, I’ve just seen another one of those sassy Absolut vodka ads. Boy do they make me want to give up everything and become an alcohol dependant sickness beneficiary. The way those funky guys at Absolut do their ads is just mind-blowing. You have to think to get what they are aiming for with each ad. I have quite a broad general knowledge, but I’ll be the first to admit that I don’t always get each one. They do the ads so well that it makes the whole idea of developing a hideous drinking problem really quite appealing.

Word at the gym is that they are paying $180 a week if you can prove that you are incapable of working because you’re a hopeless pisshead. That’s not even including an accommodation allowance. 180 bucks! That’s got to be about seven bottles of vodka, 7 cabbages and a 10kg sack of spuds. No more wasting time coming up with thinking-outside-of-the-square mind-blowing home lighting concepts for me. Those Beetle-driving Swedish ad exec’s have shown me the way. I’m on the bootie juice from now on. Boo ya!
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