| The best souvenir: an extraordinary experience. Like the first time you made it down that black diamond slope. You still have the tattered trail map (its framed now). Breathe deeply. You got here in Ford's new Supremacist, which hit the market here in New Zealand on Tuesday. As the advertising brochure suggests the new Supremacist is a stylishly designed machine perfect for navigating your way to the nearest ski slope, or merely to drop your kids the 200 meters to school. The Supremacist features new safety features like anti lock braking, titanium bull-bars and an in built steel roll cage to make sure you survive no matter what or whom it is you drive into. To overcome problems with tyres used on previous versions of the Supremacist, Ford has introduced a new track system, based upon the latest military tank designs. The new track system not only provides greater stability (when travelling at low speeds), but also acts as a deterrent to other motorists who may be trying to use the road. If the new titanium bull-bars aren't enough Ford has also introduced the new all year round snowplough accessory. The new snowplough attaches to the front of the car and acts to steamroll other vehicles out of the way in the unlikely event of a crash. Tests have shown that passengers (in the Ford vehicle) are 70% more likely to survive a head-on crash when the 200kg snowplough is attached. "We have found that a passenger's chance of surviving a head on collision is considerably enhanced whilst travelling in a Supremacist. In the event of a collision the Supremacist merely crumples the oncoming vehicle, thus reducing the impact on the occupants. Once the paperwork is out of the way the driver is usually able to just drive off again totally unscathed." Every indication from Ford suggests that the new Supremacist is going to be a big seller. Maybe even bigger than the new Land Rover Crisis Mid-Life, or Volvo's new Scoutmaster. Customers we spoke to seem highly satisfied with their new vehicles. "I can't wait to try the bull bars out on a real pedestrian," said Tony Myers an Insurance salesman from Parnell, "they only had cardboard cut-outs at the test track." Corporate Lawyer Reece Davis of Herne Bay was also excited about his new purchase. "I hear that it's really hard to stop this thing when it gets going and that it tends to roll at high speeds. I'm not planning on taking it out of town, of course, so when it does go over hopefully there will be a nice juicy soft Honda or something to cushion the fall." The new Supremacist is available in Medicinal White, Vice President Beige and Middle Management Pearl.  The new Ford Supremacist is expected to regain Ford's market share from the Land Rover Crisis Mid-Life. |
| New Ford Supremacist launched |
Wednesday, 01 May 2002 12:00
