| HAMILTON:
Part-time marketing tutor Hamish Dunbar has added another
topic related newspaper article to his archived collection.
The article entitled <em>Poll reveals secrets of teen
market </em>was clipped from the Marketing section of
thursday morning’s New Zealand Herald.
The article
which outlines the results of a recent Neilson Media Research
survey will be an “ideal handout” when introducing
Market Segmentation to the students. “It really helps when you are introducing a new topic to have real world examples to illuminate the topic and this article covers all the bases. It’s timely, relevant and includes details on both demographic and psychographic segmentation methods.” Although Hamish is not considering publishing his archive at this stage, he feels the articles may prove useful if he writes a textbook on Marketing in the future. "This type of source material is gold for case studies and topic related questions. It’s these little augmented peripheral features that really help set a modern marketing text aside from the competition. That and online teacher resources. multi-choice questions, an interactive business plan game and quick time movies on important topics.”  The newest clip in Dunbar's collection. |
| Teacher clips topic related story from Newspaper |
Saturday, 01 November 2003 12:00
